Artificial intelligence is no longer an experimental add-on for ecommerce — it has become the foundation of how modern online businesses grow, compete, and innovate. From smarter product recommendations and dynamic pricing to predictive supply chain management and AI-powered customer support, AI tools for ecommerce are reshaping every part of the value chain. What once required enterprise-scale budgets is now accessible to SMBs and direct-to-consumer brands through built-in features on major ecommerce platforms like Shopify, Wix, and BigCommerce.
In this guide, we explore the most impactful AI solutions for ecommerce, real-world use cases, and the trends that will define how artificial intelligence is used in ecommerce in 2026 and beyond.
Artificial intelligence is already transforming ecommerce from the inside out. What began as simple recommendation engines has grown into a powerful layer that supports nearly every business function — from marketing and customer engagement to supply chain resilience and fraud prevention. The value of AI tools for ecommerce today lies not just in automation, but in their ability to make decisions at scale, turning raw data into actionable insights in real time.
Retailers now use AI-driven personalization engines to recommend products and create adaptive shopping journeys that increase conversion rates. Chatbots and conversational AI provide round-the-clock support, handling everything from order tracking to product advice, while reducing pressure on human teams. On the operational side, predictive inventory and logistics solutions help prevent stockouts, shorten delivery times, and cut costs by aligning supply with real-world demand. At the same time, AI-powered fraud detection platforms protect transactions and customer accounts against increasingly sophisticated threats.
These applications show that AI solutions for ecommerce are no longer futuristic concepts — they are embedded in everyday workflows, helping businesses of all sizes operate smarter, faster, and more sustainably. For SMBs and direct-to-consumer brands, built-in tools from platforms like Shopify, Wix, and BigCommerce have made capabilities once reserved for global enterprises readily accessible. In short, the digital realm is already being reshaped by AI in ecommerce, and the businesses that adopt it early are setting the pace for 2026 and beyond.
To understand where AI adoption will bring the most strategic value in the years ahead, we’ve outlined eight essential niches:
Below, you will learn what to expect from AI tools for ecommerce and the way they will shape how the global industry operates in 2026 and beyond.
Personalization in ecommerce has moved far beyond the era of “you might also like.” Today’s AI systems adapt to each shopper in real time, analyzing behavior, preferences, and context to create experiences that feel tailored rather than templated. This shift is driving higher engagement, better conversion rates, and deeper customer loyalty.
Shoppers expect to find the right product instantly, and AI-powered search engines are delivering just that. Tools like Bloomreach Discovery and Algolia Recommend use machine learning to interpret intent, personalize results, and surface the most relevant items. These platforms reduce friction at the very start of the journey, turning browsing into buying.
Modern recommendation engines go far beyond simple “customers who bought this also bought that.” Dynamic Yield (Mastercard) and Amazon Personalize predict the next best product, content piece, or offer, adjusting in real time as customers interact with the site. By anticipating needs, they increase cart size and strengthen loyalty.
Personalization doesn’t stop at product suggestions — it extends across the entire journey. Adobe AI helps marketers orchestrate experiences across email, web, and apps, while Salesforce Einstein powers predictive content delivery across channels. These tools ensure customers experience a consistent, adaptive journey instead of isolated interactions.
Revenue growth in ecommerce is no longer just about running more ads or lowering prices. AI tools for ecommerce are reshaping how businesses set prices, forecast sales, personalize campaigns, and allocate budgets with surgical precision. From dynamic pricing engines to autonomous marketing platforms, AI solutions are here to help brands maximize every interaction and every dollar spent.
AI makes it possible to adjust prices in real time based on demand, competition, or even individual customer behavior. Prisync and Revionics are widely used to automate pricing strategies, while BlackCurve provides rule-based optimization with AI-driven adjustments. These systems help retailers protect margins while staying competitive.
Knowing which campaigns actually drive sales has long been a challenge. But tools like Optimove and Persado are changing the game. They use AI to generate and personalize marketing messages. Rockerbox, however, goes even further.
This AI solution for ecommerce uses machine learning to build smarter attribution models across every channel, from search and social to email and display. Tracing how each touchpoint contributes to a conversion gives marketers a transparent view of performance.
This modern approach not only makes it easier to link spending directly to outcomes but also provides the insights needed to fine-tune campaigns, shift budgets with confidence, and scale what works.
Artificial intelligence is also transforming sales planning. It helps predict the demand and identify high-value leads, eliminating hours of analysis and manual calculations. For instance, Clari uses predictive analytics to forecast revenue pipelines, and HubSpot AI surfaces the most promising leads for sales teams to prioritize. By reducing uncertainty, these AI tools for ecommerce make growth more predictable and scalable.
Behind every seamless shopping experience is a complex network of supply chains, warehouses, and delivery routes. What once relied on manual workflows has steadily evolved through automation, and now artificial intelligence is taking it a step further.
AI-powered tools are becoming the backbone of modern operations, enabling retailers to forecast demand, balance inventory, streamline logistics, and automate fulfillment at scale. The outcome is faster delivery, fewer stockouts, and a leaner, more resilient operation.
Accurate forecasting is one of the most impactful AI use cases in ecommerce, directly shaping how efficiently a business can operate. Instead of relying on static spreadsheets or gut instinct, companies now use machine learning models that factor in historical sales, seasonality, promotions, and even external variables like weather or regional events.
Amazon Forecast, for example, applies advanced algorithms to predict demand with remarkable precision, helping retailers align inventory with real-world buying patterns. Llamasoft (Coupa) takes this a step further by allowing enterprises to simulate multiple supply chain scenarios, from demand surges to supplier disruptions, and prepare accordingly.
Together, these and other similar AI tools for ecommerce minimize overstocking, prevent costly stockouts, and free up working capital, turning inventory planning into a strategic advantage rather than a recurring pain point.
Robotics and AI-driven orchestration are transforming the way products move through warehouses and fulfillment centers. At the enterprise level, solutions like GreyOrange coordinate fleets of autonomous robots to handle picking, packing, and storage with speed and accuracy, while Fabric focuses on micro-fulfillment centers in urban areas, enabling retailers to bring inventory closer to customers. These large-scale systems drastically reduce labor costs and order cycle times.
For smaller businesses that may not have access to advanced robotics, AI still plays a critical role in optimizing fulfillment. Cloud-based platforms such as ShipBob and ShipHero use machine learning to optimize inventory allocation and shipping workflows, while Skubana provides AI-driven order management to unify sales channels and fulfillment.
Even modest AI tools for ecommerce, like AfterShip for shipment tracking or Ordoro for automated order routing, help SMBs improve efficiency without heavy infrastructure. At both ends of the spectrum, the outcome is the same: more efficient operations, shorter delivery windows, and happier customers.
AI is also revolutionizing logistics by helping carriers and retailers cut delivery costs while improving speed and reliability. Instruments like ClearMetal apply predictive logistics to anticipate disruptions, improve shipment accuracy, and provide visibility across global supply chains.
At the last-mile delivery frontier, tools such as Onfleet optimize routes in real time, accounting for traffic patterns, delivery density, and driver availability to shorten delivery windows and reduce wasted miles.
Smaller retailers benefit from more accessible AI solutions that integrate directly with ecommerce platforms. Services like Routific or Bringg provide route optimization at an affordable scale, while carriers including UPS and FedEx are embedding AI-driven tracking and optimization into their own delivery networks, giving SMBs access to advanced logistics without heavy upfront investment. Beyond cost savings, these systems help reduce fuel consumption, lower carbon emissions, and improve customer experience through precise ETAs and real-time delivery updates.
Sustainability is no longer an optional add-on — it’s an operational necessity. Platforms like Emitwise integrate AI into supply chain data, enabling businesses to track carbon impact and optimize for greener logistics. This use case illustrates how companies get a perfect chance to improve both margins and brand trust by aligning operational efficiency with environmental responsibility with the help of AI tools for ecommerce.
B2B ecommerce operates at a scale where a single error in pricing, contract terms, or data accuracy can ripple across millions of dollars in transactions. As digital trade grows more complex, artificial intelligence is becoming essential for managing data quality, automating contracts, and orchestrating enterprise workflows across global operations. By embedding AI into governance and decision-making, organizations reduce risk, improve compliance, and unlock new efficiencies.
Complex B2B transactions often involve negotiated terms, volume-based pricing, and multi-tier discounts. Tools like Icertis Contract Intelligence, for example, use AI to analyze and enforce contract clauses, ensuring compliance and minimizing revenue leakage. Zilliant applies predictive analytics to pricing, helping enterprises optimize deals while protecting margins. Together, these solutions bring greater transparency and agility to B2B negotiations.
You cannot imagine the enterprise-scale ecommerce without clean, consistent data flows across ERP, CRM, and ecommerce platforms. And achieving this goal has never been easier. The integration of artificial intelligence into the corresponding workflows changes the game entirely.
Consider Informatica CLAIRE and Collibra Data Intelligence Cloud. These AI tools for ecommerce automate data quality checks, lineage tracking, and regulatory compliance, reducing manual effort in governance processes. This ensures that decisions are based on trusted data, while also helping businesses meet GDPR, CCPA, and other data protection mandates.
AI also provides businesses with real-time insights for forecasting, risk management, and market expansion. SAP Datasphere integrates AI for master data management and governance across enterprise applications, while other platforms go even further, introducing natural language AI to analytics. As a result, teams can query complex data without technical expertise. These tools give enterprises the agility to respond to shifting markets with confidence.
Ecommerce fraud is projected to cost businesses billions every year, with risks ranging from payment fraud and account takeovers to regulatory penalties for non-compliance. AI is now central to how retailers protect their customers and their bottom line. By spotting anomalies at scale, automating compliance checks, and adapting authentication in real time, AI tools create a safer and more trustworthy ecommerce environment.
Unfortunately, traditional rule-based fraud systems struggle to keep up with the speed, scale, and sophistication of modern ecommerce fraud. Static filters often generate too many false positives, frustrating legitimate customers while still letting advanced threats slip through.
In contrast, AI-driven platforms for ecommerce fraud prevention, such as Kount and Forter, apply machine learning to analyze thousands of signals simultaneously — from transaction history and device fingerprints to geolocation and behavioral patterns. This real-time intelligence enables retailers to detect anomalies the moment they occur, block fraudulent activity before it causes damage, and continuously adapt to new attack vectors. The result is fewer chargebacks, lower operational losses, and a smoother checkout experience.
One of the fastest-growing threats in ecommerce is account takeover fraud, where attackers use stolen credentials to hijack customer accounts. Static defenses and basic CAPTCHA tools are no longer enough, as sophisticated bots can mimic human behavior and overwhelm traditional systems. That’s when AI-based security platforms become especially useful.
AI tools like Arkose Labs use machine learning to distinguish between legitimate users and automated threats by analyzing behavioral signals, device data, and session anomalies in real time. Such AI solutions for ecommerce security not only block credential stuffing, bot-driven fraud, and fake account creation but also adapt continuously as attackers evolve their methods.
Stopping suspicious logins before they succeed can help retailers protect sensitive customer data, safeguard loyalty points and stored payment methods, and maintain customer trust.
Staying compliant with evolving ecommerce regulations is a challenge that manual processes can rarely keep up with. Standards like PCI DSS, PSD2, GDPR, and emerging data privacy laws require continuous monitoring, documentation, and reporting across multiple systems.
AI tools for ecommerce compliance help automate these complex workflows by monitoring transactions, validating data handling, and flagging anomalies in real time. Platforms such as ThetaRay apply anomaly detection to meet AML (Anti-Money Laundering) and KYC (Know Your Customer) requirements, while solutions like Drata streamline audit readiness by automatically collecting evidence and generating compliance reports.
These AI solutions for ecommerce not only reduce the risk of fines and reputational damage but also free teams from repetitive, error-prone manual checks, allowing them to focus on higher-value tasks. By embedding compliance into everyday operations, businesses can scale globally with greater confidence and security.
AI is not only changing how products are sold but also how they are designed, selected, and brought to market. By analyzing consumer trends, social signals, and competitor activity, AI-powered merchandising tools help retailers understand what customers want before they even start searching. From catalog enrichment to trend forecasting, these systems reduce product launch risks, optimize assortments, and ensure that inventory aligns with real-world demand.
Predicting what customers will want next has traditionally been a mix of intuition and historical sales analysis. Today, AI tools for ecommerce make this process far more scientific and precise. By analyzing search queries, social media signals, and competitor activity, AI can detect emerging patterns before they become mainstream. Tools like Stylumia deliver real-time trend insights for fashion and retail, while RetailNext captures behavioral data directly from in-store and online journeys.
An especially powerful application is trendjacking — the ability to spot rising cultural moments, viral content, or fast-moving micro-trends early and adapt product assortments or campaigns to ride the wave. With AI monitoring platforms like TikTok, Instagram, or Google Trends in real time, retailers can identify what’s about to spike in popularity and adjust merchandising or marketing almost instantly. This foresight not only reduces failed product launches but also allows brands to capitalize on cultural momentum, keeping assortments relevant and demand-driven.
Maintaining accurate and engaging product information is critical for ecommerce success, yet it’s one of the most resource-intensive tasks for merchandising teams. Inconsistent product attributes, incomplete tags, or low-quality images can quickly erode discoverability and frustrate customers. AI tools for ecommerce, such as Vue.ai, automate this work by generating standardized product tags, creating attributes like size, fit, or color, and applying visual recognition to categorize items correctly.
Beyond consistency, these platforms also enrich catalogs with higher-quality content. Generative AI can produce lifestyle images from plain product shots, write SEO-friendly product descriptions, and optimize metadata for search engines and on-site discovery. This not only reduces the burden of manual catalog management but also boosts conversion rates by ensuring shoppers always find the right product quickly.
For smaller businesses, lightweight AI assistants embedded in Shopify Magic or Wix AI make catalog enrichment accessible without large teams, while for enterprises, AI-driven PIM (Product Information Management) systems ensure accuracy across thousands of SKUs and multiple markets.
AI doesn’t stop at product launch — it supports every stage of the product lifecycle, from introduction to end-of-life. Once an item is live, artificial intelligence tools can continuously analyze its performance, uncovering insights that guide merchandising teams on when to promote, markdown, or retire a product.
Instruments like Lily AI bridge the gap between product attributes and customer intent, ensuring that items are marketed and positioned in ways that resonate with real shopper needs. DynamicAction, meanwhile, evaluates sell-through rates, margins, and inventory levels to recommend precise actions such as targeted promotions, optimized replenishment, or SKU retirement.
Brands can use AI tools for ecommerce to combine these lifecycle insights with predictive analytics. As a result, they avoid costly overstocks, minimize markdown losses, and make smarter decisions about assortment planning.
The way customers interact with online stores has evolved significantly over time. Now, it is rapidly shifting from static browsing to dynamic conversations and immersive experiences due to customer support automation. AI-powered chatbots, voice assistants, AR try-ons, and virtual shopping companions are transforming ecommerce into something more interactive and engaging. These AI technologies for ecommerce don’t just answer questions or display products — they create experiences that feel personal, intuitive, and often entertaining.
Chatbots and voice assistants have evolved far beyond answering simple FAQs — they now act as intelligent shopping companions. Instead of offering canned responses, AI platforms for ecommerce, like Ada and Google Dialogflow CX, deliver natural, context-aware conversations that help customers discover the right products, compare options, track orders, and get tailored recommendations in real time. These assistants can even guide shoppers through complex decision-making processes, such as choosing the right insurance plan or configuring a high-value electronics purchase, while also upselling relevant accessories or complementary products.
The impact extends beyond conversion. Such AI assistants reduce strain on support teams by resolving a large share of inquiries autonomously, allowing human agents to focus on high-value cases. They also improve consistency by delivering the same quality of service across chat, voice, and messaging apps.
In addition to that, conversational AI tools for ecommerce collect valuable data about customer intent and behavior — insights that can feed back into personalization engines and campaign strategies. This creates a virtuous cycle: the more the assistant engages, the smarter and more relevant it becomes, improving other parts of the entire ecommerce workflow.
For retailers, the result is lower service costs, higher customer satisfaction, and stronger retention. For customers, it means frictionless experiences that feel closer to interacting with a helpful in-store associate rather than a static webpage.
Immersive shopping is no longer a futuristic experiment — it’s already reshaping how people discover and evaluate products online. For instance, Obsess and other similar AI solutions for ecommerce allow retailers to build AI-powered 3D virtual stores where customers can explore collections as if walking through a physical showroom, complete with interactive product displays and branded storytelling. Meanwhile, Snap AR Commerce empowers shoppers to virtually try on apparel, accessories, and beauty products using only their smartphone cameras.
Thus, virtual try-ons reduce uncertainty, giving customers confidence in sizing, fit, and style before they buy. It, in turn, helps retailers lower costly return rates. For higher-value categories such as furniture or home décor, AR can project items into a shopper’s own living space, answering practical questions that product descriptions alone cannot.
As adoption grows, AR and VR are moving beyond novelty into core ecommerce strategy, blending online convenience with the tangibility of in-store experiences. This results in a new way of customer engagement, brand differentiation, and shopping journeys that are memorable as well as measurable.
AI also powers the growing trend of social and livestream shopping. Bambuser and other similar solutions use AI to recommend products in real time during interactive broadcasts, while Talkshoplive enables creators and retailers to host shoppable livestreams. By combining this brand-new functionality with influencer marketing, brands can capture demand in the moment and convert social engagement directly into sales.
AI agents are evolving from simple task bots into autonomous coworkers that can plan, act, and collaborate with humans across ecommerce operations. These systems don’t just work on the customer side — they can assist store administrators by managing product listings, adjusting pricing, executing marketing campaigns, and even helping developers with integration testing and code generation. Instead of replacing teams, they augment them, taking on repetitive or data-heavy work so people can focus on strategy, creativity, and innovation. Let’s look at the most prominent AI use cases in ecommerce for this niche.
The new wave of AI agents is moving beyond narrow automation to managing end-to-end ecommerce workflows with minimal supervision. Instead of waiting for human prompts, these systems can plan tasks, execute them, and even self-correct when results deviate from expectations.
Early open-source frameworks like AutoGPT illustrate this potential by chaining together tasks such as updating product catalogs, adjusting prices, launching promotions, or running A/B tests without step-by-step human input.
The concept is rapidly advancing into what’s being called agentic commerce — an ecosystem where multiple specialized agents work together. One agent may monitor inventory levels, another may adjust pricing in response to competitor changes, while a third tests marketing messages in real time. By collaborating, these agents create a self-optimizing loop that continuously fine-tunes pricing, stock allocation, and campaign performance.
Even as autonomy increases, most organizations prefer a hybrid model where humans supervise critical decisions. Glean AI and others use agents to automate finance and procurement workflows, but with approval checkpoints for compliance and oversight. This balance ensures that AI tools for ecommerce deliver speed and efficiency while humans maintain control over sensitive or high-risk areas.
For retailers, this promises not only faster execution but also the ability to adapt dynamically to market conditions in ways that traditional automation cannot match.
Beyond customer-facing tasks, AI agents are becoming indispensable in back-office operations and development workflows where repetitive, technical processes often slow teams down. Instead of engineers manually writing scripts, testing integrations, or checking schema consistency, AI can now take over much of this routine work with speed and accuracy.
One notable example is Devin. Consider it the first “AI software engineer.” This platform can generate code, run tests, debug errors, and even deploy applications with minimal oversight — tasks that would typically consume hours of developer time.
Similarly, LangChain Agents provide a framework for building task-specific bots capable of performing schema updates, API integration checks, and workflow automation tailored to ecommerce platforms.
For retailers and technology providers alike, these AI tools for ecommerce promise to shorten release cycles, reduce costly human errors, and make it possible to scale development without proportionally scaling headcount. They also free technical teams to focus on higher-value initiatives such as system architecture, innovation, and customer experience, while artificial intelligence handles the repetitive but essential operational tasks in the background.
Until recently, advanced AI in ecommerce was seen as the domain of global retailers with deep budgets and specialized teams. That picture, however, is changing quickly. Cloud-based SaaS platforms and built-in AI features are making powerful tools accessible to small and mid-sized businesses (SMBs) and direct-to-consumer (D2C) brands. What was once a costly privilege is now an everyday utility that helps smaller players stay competitive in a fast-moving market.
AI-driven chatbots are no longer experimental add-ons — they’re becoming standard features even for the smallest market players. Solutions like Tidio and ManyChat help SMBs automate customer service and sales conversations across web, Messenger, and WhatsApp. By answering questions instantly, suggesting products, and managing basic support tasks, these bots allow lean teams to deliver 24/7 service without hiring large support staff.
Major ecommerce platforms are also embedding conversational AI directly into their ecosystems. Shopify Inbox, for instance, integrates with Shopify stores to provide automated responses, product suggestions, and order tracking through chat — all without third-party setup. Wix Chat uses AI to route queries, suggest replies, and keep customer conversations centralized across email, SMS, and social channels. Even BigCommerce has begun rolling out AI-enhanced integrations with support tools like Gorgias, allowing merchants to deploy smart, context-aware bots directly from their admin panels.
This built-in accessibility means small businesses don’t need to juggle multiple vendors or custom integrations. Instead, they can launch AI-driven conversations right from the platforms they already use, giving them enterprise-level capabilities with minimal overhead.
Generative AI tools for ecommerce are helping small retailers create polished, on-brand content at a fraction of the time and cost once required. Instead of spending hours crafting product descriptions or hiring expensive copywriters, merchants can now rely on built-in solutions like Shopify Magic, which automatically generates SEO-friendly descriptions, email copy, and even customer communication templates directly inside the platform. Squarespace AI offers a similar capability, guiding users through creating optimized website text and layouts that align with their brand identity.
Standalone AI writing tools also play an important role. Thus, Jasper AI and Copy.ai can produce ad creatives, blog posts, and social media captions tailored to different channels and audiences, while Canva’s AI suite enables quick generation of marketing visuals to match that content. Together, these tools democratize professional content creation, giving D2C brands the ability to run multi-channel campaigns with minimal resources.
For small businesses, this shift levels the playing field: generative AI reduces reliance on large marketing teams and agencies, enabling leaner operations while still delivering personalized, engaging brand experiences. The result is more consistent communication across storefronts, ads, and customer emails — at a speed that matches the agility required to thrive in today’s ecommerce landscape.
What once required large ERP systems and dedicated analysts is now available through lightweight SaaS tools or even built-in capabilities. For instance, Zoho Inventory and TradeGecko use machine learning to study sales history, seasonal peaks, and promotional patterns, then generate forecasts that help merchants stock efficiently and avoid costly overstocks or stockouts.
Major ecommerce platforms, in turn, are also embedding similar capabilities. Shopify’s inventory management tools increasingly leverage predictive analytics to recommend restock levels, while BigCommerce integrations with predictive apps help merchants anticipate demand fluctuations without complex setup. Even Wix Stores now includes automated alerts and AI-driven suggestions that guide small retailers toward better purchasing decisions.
The accessibility of these features means that SMBs can operate with the same forecasting precision that used to be exclusive to enterprises, but without the heavy price tag.
While fully autonomous AI agents remain experimental, the first hints of agentic commerce are appearing in SMB-friendly tools. Shopify’s Sidekick, for example, can already analyze a store’s performance, suggest improvements, and automate common workflows. As these AI tools for ecommerce grow more capable, they will begin chaining tasks — from updating catalogs to adjusting promotions — with minimal human input, giving smaller businesses a taste of the autonomy once imagined only for global enterprises.
As you can see, AI is no longer a privilege reserved for large corporations. For SMBs and D2C brands, it’s fast becoming a baseline capability — one that delivers real value in different directions, such as customer service, marketing, inventory management, and so on.
AI adoption in ecommerce has already reshaped customer experience, marketing, and operations, but the next wave will push these capabilities even further. As the technology matures, we can expect tools to evolve from task-specific assistants into fully integrated systems that anticipate, decide, and act across the commerce value chain.
The following trends highlight where AI tools for ecommerce are heading and how these developments will shape the industry in the years ahead.
The rise of AI tools for ecommerce is no longer a distant promise — it’s already reshaping how businesses sell, serve, and scale. From hyper-personalization and predictive marketing to smarter fulfillment, fraud prevention, and sustainability, artificial intelligence is becoming the invisible engine behind modern commerce. What’s striking is how accessible these technologies have become: once the privilege of global enterprises, today even SMBs and direct-to-consumer brands can tap into AI solutions for ecommerce through built-in features, SaaS platforms, and lightweight automation.
As we look toward 2026 and beyond, the direction is clear. AI will grow more predictive, more autonomous, and more responsible, extending its reach into every corner of the customer journey and supply chain. The companies that thrive will be those that treat AI in ecommerce not just as an efficiency upgrade, but as a strategic asset — with tools for building trust, loyalty, and long-term growth. The future of ecommerce won’t be defined by who has access to AI, but by who uses its tools most responsibly and creatively. And that's where the demand for Forward Deployed Engeneers. Learn how FDEs in adapting AI ecommerce tools for the unique business needs.
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